Be better at

STORY TELLING

Free to use tools that solve small yet
critical newsroom issues around engagement,
interactivity and efficiency.

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Please note: This is a staging environment for testing and not for use in production.

Empowers journalists to create small story elements individually and then knit them together into a package to give a rich, immersive experience to your readers.

BETTER AT STORY ELEMENTS

Increase your story’s shelf life

The lifespan of a story is only as long as your distribution platform allows it. Reuse research done for the original story to release engaging story elements at regular intervals to attract new readers. Sometimes the elements of the story will travel further than the story itself.

Tools : toQuiz,   toTimeline,   toExplain

BETTER AT DISTRIBUTION

Drive audiences to stories from social media

When a potential reader sees an article on their social media feed, there is no way to tell if that article is from a credible news source or not. toSocial helps you create branded thumbnails for Facebook, Twitter and Instagram that improve brand recall.

Tools : toSocial

BETTER AT BUILDING LOYALTY

Give readers a one-stop shop for areas of their interest

Most news sites are organised around sections that is world, politics, etc. However, passionate communities of readers collect around specific areas of interest, which could be niche or as large as elections. Topic Pages allow newsrooms to launch micro-pages where they can build a body of work by curating and aggregating content around an area of interest.

Tools : toCover,   toCount


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Used by newsrooms like

Indian express
Jagran
Money control
Newslaundry

Individual tools by International Center for Journalists and ProtoGraph platform by Pykih.